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Welcome to my world of sustainable fashion! With 15 years of experience as a sustainability and marketing consultant for the hospitality and fashion industries, I've become a leading voice in promoting responsible practices in fashion. I'm the author of the uypcycling guide "From Trash to Runway", and founder of the ESHClub, and the fashion brand THE LABORATOIRE.

I'm proud to be a Key Opinion Leader on Sustainability in both the Fashion and Travel Industries, and to have worked with hundreds of hotels as well as with the Barcelona City Council to develop the Strategic Sustainability Plan (2017-2019), which has set the standard for sustainable practices in the accommodation sector.

As a Fashion Upcycling Designer, I create unique and stylish designs using only upcycled and recycled materials in my own brand, THE LABORATOIRE.

I'm passionate about creating a positive impact and empowering the reduction of poverty and hunger through brands that promote decent work, economic growth, respect for the environment, and gender equality, liberty, and fluidity.

Join me in my journey towards a more sustainable and inclusive fashion industry!

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Who am I?

Making this blog special

Just a bit of my background...

Here you can find some of the things I've done

Statements & Manifesto

What I am committed to in terms of sustainability


On the Move: Trains Over Planes

As a committed advocate for sustainability, I pledge to choose trains over planes whenever possible. By reducing my reliance on air travel, I can minimize my carbon footprint and contribute to a more sustainable future for all.


Sustainable Living, Sustainable Future

I am passionate about living a sustainable lifestyle both personally and professionally. By making a conscious effort to reduce my impact on the environment, I can set an example for others and inspire positive change.


Breaking Up (Bye-Bye!) with Plastic

I am committed to reducing my use of plastic in all areas of my life. From single-use water bottles to plastic packaging, I will seek out eco-friendly alternatives and make a conscious effort to minimize my plastic waste.


Living la Vida... Circular

Whenever is not possible to avoid a plastic container or plastic item, I use creativity in order to reuse it and give it a more permanent second life to prevent it from becoming land waste.


No to Fast Fashion

I believe in upcycling clothes as a way to reduce waste and promote circularity. I will upcycle my own clothes and encourage others to do the same. By giving old clothes new life, we can reduce the environmental impact of fashion and preserve resources for future generations.


Upcycling is the New Black

I pledge to never purchase fast fashion again. I recognize that fast fashion is a major contributor to environmental degradation and exploitation of workers. Instead, I will invest in high-quality, timeless pieces that are made sustainably and ethically. By making conscious choices about what we wear, we can promote a more responsible and equitable fashion industry.

We all are the


I began my career in sustainability consultancy for hotels when the United Nations established the initial 8 Millennium Development Goals. When the UN switched to the Sustainable Development Goals, I saw it as a significant improvement and immediately focused on developing the Sustainability Strategic Plan for hotels in Barcelona with Barcelona + Sostenible from the City Hall.

Today, as a Key Influential Profile in sustainability issues in both the travel and fashion industries, I am committed to working with the UN to create and disseminate information that can generate a positive impact across the different goals. My goal is to create greater awareness and promote sustainable practices that lead to a more equitable and responsible world.

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 I provide knowledge and create awareness through my channels about the impact of fashion in the environment and society, accessible for everyone.

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Promotion of sharing economy and social economy through upcycling, relying on local seamstresses to help us with sewing instead of buying clothes from big corporations.

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Part of my job is to invert what the fashion industry is generating. What I do is create awareness about the necessity of decreasing overconsumption and increasing clothes reutilization and second hand shopping. 


Promoting upcycling I try to decrease the impacts that the fashion industry has in aggravating the microfiber pollution in our oceans.


I stand for gender equality, liberty and fluidity – as well as the reduction of inequalities –, acknowledging it as basic in this era.

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Considering the significant potential for a circular business model in the fashion industry, I promote circularity by promoting second hand stores and reclaimed fabrics stores.

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A key in responding to climate change is decrease consumerism and creation of new materials and fabrics. We already have a bunch that can be upcycled and recycled. Let's stop the madness.

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By upcycling, we contribute to stop biodiversity loss and deforestation, as well as to avoid fabrics to end up in the landfills. 

Supporting my work

Entities that believe in what I do


Barcelona + Sostenible

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United Nations UN75

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Role Models


GWAND Sustainable Fashion Festival

Slow Fashion World

Featured in

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