Updated: Jun 12
In our present age where conscious consumerism is gaining momentum, there's a rising trend towards natural and handmade cosmetics. Many of us are beginning to question what goes into the products we use daily and are opting for more earth-friendly and ethical choices.
Several brands today are marketing their products as 'natural', and truly sustainable brands should adhere to rigorous standards. An exemplary hallmark of this is a strict anti-animal testing regulation. These ethical brands commit to testing their ingredients and final products on humans only, steering clear of any form of animal exploitation. Additionally, their supply chain should reflect this ethos as well; such brands ought not to work with suppliers that trade in raw materials that could have potentially been tested on animals.
The sustainability commitment of these brands doesn't stop at their product ingredients. Natural cosmetics brands should also be playing an active role in addressing the pressing environmental issue of waste. Through public awareness campaigns, these brands can engage consumers in a dialogue about recycling and the reduction of excess packaging. The ideal way to start? Incorporate solid products into their line whenever possible to avoid unnecessary packaging.
Yet, for those products that inherently need a container, such as liquid products, brands should at least opt for reusable and returnable containers. This approach minimizes waste and encourages customers to participate in a circular economy model.
Let's not forget why we use cosmetics in the first place: our skin. Our skin is the largest and most extensive organ we possess, serving as a protective barrier and an absorption surface. Through our pores, we soak up many of the nutrients that are beneficial for our bodies. So, doesn't it make sense to feed our skin with products that are devoid of harmful chemicals?
Though it might have been a challenge in the past to find quality natural products, the market today boasts an expansive range for both men and women. The product range includes facial cleansers, masks, toners, moisturizers, hair treatments, makeup, exfoliants, and so on. These are all available for various skin types and hair needs. You name it, and there's likely a natural version of it!
However, the challenge now lies in finding the right brand. A brand that stays true to its claims and values, while delivering products that work effectively. So, the next time you're out shopping for cosmetics, remember: the power to choose natural and sustainable is in your hands.
Now, let's continue the conversation about natural cosmetics: How about them?