Who am I?
Making this blog special
I'm a teacher and a consultant in sustainability & marketing for the Hospitality and Fashion industries with almost 15 years of experience. For years, I have been able to help those who seek inspiration, help or advice. In 2015, I finally decided to play this role thoroughly. I started to write about my passions, my thoughts and my questions about society. I founded my blog to share my opinions, and it worked.
Since its foundation I have been promoting sustainability in the world of fashion and hospitality. I'm the former Responsible for CSR and Environment at the Barcelona Hotels Association, advising on sustainability issues to the more than 450 hotels. I'm also the author of the Strategic Sustainability Plan 2017-2019 in collaboration with the Barcelona City Council. BBA in Tourism, with an MBA in Hotel Management and an MBA in Tourism, Sustainability & ICT and my love for fashion, my professional experience is very diverse and rich.
Just a bit of my background...
Here you can find some of the things I've done
Statements & Manifesto
What I am committed to in terms of sustainability
We all are the SDG
I started working with the initial 8 Millenium Development Goals when the United Nations settled them and I was stepping into the sustainability consultancy for hotels.
When they switched to the Sustainable Development Goals I embrace them as a huge improvement, and the first thing I tackled was the Sustainability Strategic Plan that I developed for the hotels in Barcelona along with Barcelona + Sostenible from the City Hall.
Now, as an actor involved in the creation of society's awareness in sustainability issues both in the tourism and fashion industries, I am committed with the UN in creating and divulging information that could generate a positive impact within the different goals.
I provide knowledge and create awareness through my channels about the impact of fashion in the environment and society, accessible for everyone.
Promotion of sharing economy and social economy through upcycling, relying on local seamstresses to help us with sewing instead of buying clothes from big corporations.
Part of my job is to invert what the fashion industry is generating. What I do is create awareness about the necessity of decreasing overconsumption and increasing clothes reutilization and second hand shopping.
Promoting upcycling I try to decrease the impacts that the fashion industry has in aggravating the microfiber pollution in our oceans.
I stand for gender equality, liberty and fluidity – as well as the reduction of inequalities –, acknowledging it as basic in this era.
Considering the significant potential for a circular business model in the fashion industry, I promote circularity by promoting second hand stores and reclaimed fabrics stores.
A key in responding to climate change is decrease consumerism and creation of new materials and fabrics. We already have a bunch that can be upcycled and recycled. Let's stop the madness.
By upcycling, we contribute to stop biodiversity loss and deforestation, as well as to avoid fabrics to end up in the landfills.