Who am I?
Making this blog special
I'm a teacher and a consultant in sustainability & marketing for the Hospitality and Fashion industries with almost 15 years of experience. For years, I have been able to help those who seek inspiration, help or advice. In 2015, I finally decided to play this role thoroughly. I started to write about my passions, my thoughts and my questions about society. I founded Sustainable-Man to share my opinions, and it worked.
Since its foundation I have been promoting sustainability in the world of fashion and hospitality. I'm the former Responsible for CSR and Environment at the Barcelona Hotels Association, advising on sustainability issues to the more than 450 hotels. I'm also the author of the Strategic Sustainability Plan 2017-2019 in collaboration with the Barcelona City Council. BBA in Tourism, with an MBA in Hotel Management and an MBA in Tourism, Sustainability & ICT and my love for fashion, my professional experience is very diverse and rich.
Just a bit of my background...
Here you can find some of the things I'm doing in 2020
Also some of the things I did back in 2019
And a little Flashback to the things I did in 2018
Statements & Manifesto
What I am committed to in terms of sustainability
More trains less planes
One of my main commitments is to reduce my ecological footprint by choosing traveling by train whenever is available. As I work in several cities in Europe, is going to be challenging.
Moving by public transport
I'm committed to use public transport whenever is possible, suitable and available in the places I am living and working. In case of using private transport, it will be as clean and green as possible.
No plastic, is fantastic!
Not just in fashion but in general lifestyle, I'm committed to reduce my waste and be logical, avoiding to the maximum the acquisition of single use plastic containers.
Circularity as modus vivendi
Whenever is not possible to avoid a plastic container or plastic item, I will use creativity in order to reuse it and give it a more permanent second life to prevent it from becoming land waste. Those little actions are the ones that count.
Never buy fast-fashion items
Since I made my commitment to sustainability several years ago, I promised myself to never buy again a single piece of fast fashion clothing from any of those damaging brands in the industry. For me it is not an option.
Upcycling fashion: 0 waste
I love my clothes, and when they are torn or I can't use them anymore I won't throw them: I will keep a space to accumulate them and bring them to my fantastic seamstress, so she can make my designs come to real life.
We are all the SDG
I started working with the initial 8 Millenium Development Goals when the United Nations settled them and I was stepping into the sustainability consultancy for hotels.
When they switched to the Sustainable Development Goals I embrace them as a huge improvement, and the first thing I tackled was the Sustainability Strategic Plan that I developed for the hotels in Barcelona along with Barcelona + Sostenible from the City Hall.
Now, as an actor involved in the creation of society's awareness in sustainability issues both in the tourism and fashion industries, I am committed with the UN in creating and divulging information that could generate a positive impact within the 17 different goals.
With my work I try to empower the reduction of poverty and hunger with the support of brands that promote decent work and economic growth, while I stand for gender equality, liberty and fluidity – as well as the reduction of inequalities –, acknowledging it as basic in this era.
By promoting sustainable destinations and writing about smart destinations and sustainability, I promote as much as possible the connection between the information and communication technologies and sustainability in order to improve destinations that have the potential to improve the life quality in their residents and the quality of the tourist experience.
Improving and supporting the innovation in both industries, I claim for a responsible production and consumption that should be acquired through the development of mutually beneficial partnerships with other involved actors.