Who am I?

Making this blog special

I'm a teacher and a consultant in sustainability & marketing for the Hospitality and Fashion industries with almost 15 years of experience. For years, I have been able to help those who seek inspiration, help or advice. In 2015, I finally decided to play this role thoroughly. I started to write about my passions, my thoughts and my questions about society. I founded my blog to share my opinions, and it worked.
Since its foundation I have been promoting sustainability in the world of fashion and hospitality. I'm the former Responsible for CSR and Environment at the Barcelona Hotels Association, advising on sustainability issues to the more than 450 hotels. I'm also the author of the Strategic Sustainability Plan 2017-2019 in collaboration with the Barcelona City Council. BBA in Tourism, with an MBA in Hotel Management and an MBA in Tourism, Sustainability & ICT and my love for fashion, my professional experience is very diverse and rich.

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Just a bit of my background...

Here you can find some of the things I've done

Statements & Manifesto

What I am committed to in terms of sustainability


More trains less planes
One of my main commitments is to reduce my ecological footprint by choosing traveling by train whenever is available. As I work in several cities in Europe, is going to be challenging.


Moving by public transport
I'm committed to use public transport whenever is possible, suitable and available in the places I am living and working. In case of using private transport, it will be as clean and green as possible.


No plastic, is fantastic!
Not just in fashion but in general lifestyle, I'm committed to reduce my waste and be logical, avoiding to the maximum the acquisition of single use plastic containers.


Circularity as modus vivendi

Whenever is not possible to avoid a plastic container or plastic item, I use creativity in order to reuse it and give it a more permanent second life to prevent it from becoming land waste.


Never buy fast-fashion items
Since I made my commitment to sustainability several years ago, I promised myself to never buy again a single piece of fast fashion clothing from any of those damaging brands in the industry. For me it is not an option.


Upcycling fashion: 0 waste
I love my clothes, and when they are torn or I can't use them anymore, I accumulate them to upcycle and bring them to my fantastic seamstress, so she can make my designs come to real life.

We all are the SDG

I started working with the initial 8 Millenium Development Goals when the United Nations settled them and I was stepping into the sustainability consultancy for hotels.

When they switched to the Sustainable Development Goals I embrace them as a huge improvement, and the first thing I tackled was the Sustainability Strategic Plan that I developed for the hotels in Barcelona along with Barcelona + Sostenible from the City Hall.


Now, as an actor involved in the creation of society's awareness in sustainability issues both in the tourism and fashion industries, I am committed with the UN in creating and divulging information that could generate a positive impact within the different goals.

 I provide knowledge and create awareness through my channels about the impact of fashion in the environment and society, accessible for everyone.

Promotion of sharing economy and social economy through upcycling, relying on local seamstresses to help us with sewing instead of buying clothes from big corporations.

Part of my job is to invert what the fashion industry is generating. What I do is create awareness about the necessity of decreasing overconsumption and increasing clothes reutilization and second hand shopping. 

Promoting upcycling I try to decrease the impacts that the fashion industry has in aggravating the microfiber pollution in our oceans.

I stand for gender equality, liberty and fluidity – as well as the reduction of inequalities –, acknowledging it as basic in this era.

Considering the significant potential for a circular business model in the fashion industry, I promote circularity by promoting second hand stores and reclaimed fabrics stores.

A key in responding to climate change is decrease consumerism and creation of new materials and fabrics. We already have a bunch that can be upcycled and recycled. Let's stop the madness.

By upcycling, we contribute to stop biodiversity loss and deforestation, as well as to avoid fabrics to end up in the landfills.